Full Transcript: TUT - Episode #31 - The art of pivoting

Hello and welcome to another episode of the podcast. Today is another special episode, although I think I start most episodes saying it's special. But I mean, all episodes are special. Maybe they're not equally special, but they're all special in their own way.

So, a special episode because I did something that I have been thinking about for a while, but there were all these other thoughts. Let me say it like this. I had this feeling and I knew that it was just the right choice to do something, but then I had all of these negative thoughts from this critical part of my mind.

I went like, yeah, but what will people think if you do that? You have been doing this in a certain way for so long and now you're going to change it up. Is it what you really should be doing? You know what if it doesn't work out? Are you changing things again?

So I had all of these thoughts, right? But on the other hand, even logically or rationally speaking, there was data proving that what I wanted to change was the good choice. So let me just start by making it a little bit more concrete so we know what we're talking about at least.

So a few months ago, I think it's now like almost half a year ago, I followed the advice to only have one Instagram account. If you have been with me for a long time, you know I had like 10 different Instagram accounts and I would always just start a new one or be like, hey guys, I think I'm going to do something else again. You know, AKA Transformer Unicorn is not for nothing. I didn't come up with that name for no reason, right?

So I've been all over the place and then I followed the advice. You know, just have one account, try to focus on one thing and even if you want to do more things to like give a very concrete thing about Instagram, share your, you know, your concrete work, business-related stuff on your feed and share anything else you want in your stories.

And I thought, you know, okay, that really speaks to me because I can still do everything I want in my stories and I just have to focus on work in my profile. And then of course, I picked Transformer Unicorn as my main account on Instagram and everywhere else because I was like, you know, this and I still feel that way. That is just my business. That is like, it's meant, that is meant to be my business.

And then a little bit before this decision, I started a separate Instagram account called Yogi Help to focus more on the tech stuff for yoga teachers and also to focus more on the yoga stuff. And then, you know, then I was like, okay, but why do I have like a separate account for my business if my business is Transformer Unicorn? I hope you're still following me. Right? My business is to help yoga teachers, but then I created a separate account for like, but why?

So that was like five or six months ago now. When I decided, okay, I'm going to merge everything into one account, laser focus, everything. And I collected the data, right? I was collecting the numbers, the who would reach me in this new way, everything. None of that is really important now, but the conclusion was, five or six months that people didn't find me through my Transformer Unicorn Instagram to work with me to help, so that I would help them with their tech stuff.

But in the meantime, I didn't shut down the Yogi Help account. I just let some general posts behind. And people did still follow me or still send me messages there. And I thought, okay, this is weird. So I was like, okay, but we're focusing on this thing now, right? That I'm doing a Transformer Unicorn account only.

And then recently I just thought, you know, it's not working. It's really not working. There's not a single person who came to me and found me through Transformer Unicorn. And when they did, they didn't say, I know exactly what you do, I understand everything that's happening here. It's more like, you're really fun, Katie. You're really fun. That's like usually what I get as feedback. People are like, I really like your posts. It's fun. But it's not, I like your posts. They're fun. And I know what you do.

And if I ask people, what do you think I do? They're mostly like, I don't know, go on adventures. And I'm like, yeah, but no. So for the longest time, I think like a month now, I've been thinking, I think I really should move the yoga stuff specifically the yoga stuff back to yogi help.

Because that account, the name is really clear. The account is really clear as it is now as well because it doesn't have 300 previous random posts. It just has the yoga stuff on it that is very specific.

But yeah, so what I want to talk about today is this when you've been doing something for a long time because you, like even I made the choice, right? Even I made the choice to like merge my accounts.

And I had my all my reasons and everything and it all sounded really logical and it all sounded really cool. And then it just didn't work, right? And then here you are thinking, okay, so it doesn't work. And I think I have a solution, like a possible solution, but did I make a mistake? Did I fuck up somewhere? Am I doing something wrong? Could I have done it somehow differently?

And if I'm now going to change, so this is all like thoughts that are like even before you like think about change and then you start to think about the change and you're like, okay, so, but I've been doing it one way for so long. And what if people think of me if I again say, you know, like just six months ago I told everyone, I'm going for one account, look at me being cool. I'm really going to do this. And now I'm saying basically, you know what, we're not doing that anymore. I'm back on this other account again. And to just share really like, like I really deeply felt that one. Like what will other people think of me? Because I know like my business is not called transformer unicorn for no reason.

The transformer part is really strong with me still. And I just thought, Oh God, here I am again, you know, I promise people, you know, we're on this train now, we're going to just keep going. I'm not going to look left and right. I'm going to keep looking straight. And here I am again saying, you know, I'm switching things up.

And I just thought, Oh God, what will people think of that? Because it seems like I just cannot hold on to one thing and just keep going straight. And also just for myself then, even if not well, people think, but what does that say about me, if I keep changing things up again? And then if you recognize any of these thoughts, like regarding whatever change you're going through, then what helped me make the decision finally and to actually go through with it was I really felt it.

I talked about this before on the podcast as well that, you know, you just sometimes have this deep feeling and then you make the choice and you're like, this is the right choice. I just know it. Things are going so much easier now than before.

So that was there definitely that I thought, okay, there's no more resistance. And there was also this sense of, okay, I know that I do this thing where I change things. But is that wrong? And I do this based on the data that I collected because the way that I'm going forward now does not work.

So wouldn't it be more crazy to keep going on a part that doesn't work? Clearly I can see it doesn't work instead of going for an alternative. And what all of this also reminded me of is that sometimes I'm also very over analytical, right?

You can explain anything. You can find a reason or an argument for anything. And like, you know, like kind of like horoscopes like, oh, yes, of course something good happened to me. You just look for the good thing, right?

Like now I changed, like I made my decision and I changed course. And then of course I can come up with reasons why this is better now than the other alternative would have been. And that's just like my over analyzing brain, over analyzing, over analyzing.

But at the end of the day for me, what it came down to is really just that feeling of, okay, I really feel like this is not going well. And I see that it could go another way, a way that I could stand more behind.

And it doesn't matter what other people think or will say about it, it is my choice and I'm just going to own up to it. So what I also did, I actually made an Instagram post and I just call it like I made a mistake. And I just wrote there, you know what, I made a choice and I'm taking it back, well, not taking it back, you know, making a new choice again.

And that is what I'm going with. And fun fact, I love when this happens, like I share like all these Instagram tips, the technical tips, all these funny posts, whatever. But any time I share like these really coming from the hard posts, they get the most reactions.

And I'm like, okay. And that is also how I know that, you know, I'm touching on something or like I'm really reaching people with this stuff because people can relate. Like I'm pretty sure you can relate to some of this, what I'm saying today as well, that you think, yeah, I know what you feel, I know what it is.

So I just wanted to share that to make an announcement that because I decided now to focus on the yoga business part of my business, which is Yogi help and that account, I also had to look at the podcast, which is of course called Transformer Unicorn Tales.

And I thought, okay, again, the podcast name will not help me reach yoga teachers, business owners, because it's really something else. So what I decided on is to pause the podcasts. And I know like this is also like, I literally feel nervous saying this now and I'm not even saving it life just like on a recording.

I literally said last week, right? I literally said last week, we're back on the weekly schedule now. I'm saying, oh, we're not. Yeah, like none of this is easy, right? But I need to do this so that I can focus on the yoga part and what else I will be doing.

So I'm not shutting down this podcast because I'm also not shutting down my business. My business is still called Transformer Unicorn. My website is still there, the podcast will still be here because what I want to do and what I feel that I will explore more now with that space that I have is to think about where I want to go next because, and I've said this before and you know, if you listen to this whole episode of till now.

I am a person who easily starts to look for new things. And what I feel is, and I thought I could record another episode about this, but I just want to say it now shortly here as well, is I so often see like really passionate people talking about their passion.

And I have that, but for me it's like for a limited time. And then I go on to a new thing, right? And I love what I do with the yoga teachers, with the tech stuff, but I feel like there's something more out there. Something that my Transformer Unicorn business and company is supposed to be doing that I just haven't figured out.

And that is what I want to talk about on the podcast. So when I just try something new or have new inspiration, that's what I will be sharing on the podcast, which is like where's my life going and where's my business going and who am I? And what am I doing? Which is kind of how the podcast also started.

So we're kind of just going back to basics. And if I have the time and space, I am thinking of starting a separate podcast that will be focusing on yoga teachers, specifically that the name will also be more clearly reflecting that as well.

Yeah, so that's what I wanted to share. So the podcast is taking a tiny pause. So is my Transformer Unicorn Instagram? Because I just need some time to reflect on where I want the big picture basically to go besides the day to day activities that I do.

So day to day I work with yoga teachers, I teach yoga classes, I do tech things. And I love doing that. But when I look at the big picture, for me it feels like there should be something on top of it. Or there should be something next to it. Or there should be something, something. You know, I don't know, something.

So I'm looking for that something. And that's what I want to share more about. Yeah, I need some time to think about that. Because I already just made a big choice of focusing on yoga help more. And I just want to give that also the time to flourish, to see where that goes.

And yeah, in the meantime, when anything happens, I will keep you updated on the podcast here. And one more thing before I finish up this episode is to share that when this episode goes out. In a few days, I will also send an email, which is my yoga biz email that I send out once a month with business updates.

And that email will be all about this topic with numbers, with more in-depth analysis and stuff like that. So if you're interested in how I made these stories and why I made these stories in more detail besides me talking about it forever now, you can sign up for that. And I will put that in the show notes.

Now I feel like such a weird thing, show notes, but that's what the professionals say. But then down below, you know. Yeah, I feel like there's just a huge weight off of my shoulder because I was kind of putting off recordings. But I did it now. It's all done now. Yeah. And you know the nice thing about choices, you can make another one. A minute after you make a choice. And yeah, there are no bad choices. There are just lessons learned, and that's what happened here as well. I just learned my lesson. And now I'm making another choice, the course correct. And if that's for your tool, send me a voice message. Send me a message message. Let's talk. And that's it for now. And I will see you when I see you and probably hear you when I hear you. I think you're awesome. Bye bye.

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